"Kevin Franklin, Multiplayer Design Director at 343 Industries speaks on the challenges of engaging a hardcore player base, as well as expanding Halo multiplayer to appeal to new players. Using production BI and statistics, the talk will cover the learnings of data-driven design on multiplayer engagement in Halo 4. The talk will conclude with details on 343’s upcoming title, Halo 5: Guardians, the largest investment in multiplayer ever by Microsoft – and contrast this with FPS engagement approaches taken around the globe."
What is D.I.C.E. (Design, Innovate, Communicate, Entertain)
D.I.C.E.is an exclusive conference, gathering the brightest minds in interactive entertainment to explore the creative process and discuss the ideas and innovations that drive the industry forward. D.I.C.E. is a premier networking event where, in addition to top-tier programming, attendees are provided maximum opportunity to form lasting professional connections.
Source: Variety Youtube, diceeurope.org
