343 industries announce on twitter a new Halo 5: Guardians trailer will be shown during an ad break of this Sunday's season finale of Fear the Walking Dead on AMC.
This Sunday, The Hunt Begins with a new #Halo5 Guardians commercial during @FearTWD. Be sure to tune in!
— Halo (@Halo) October 2, 2015
Microsoft previously used ad time during the season 5 finale of The Walking Dead to show two new live action trailers, the Spartan Locke Ad and Master Chief Ad. These ads were used to promote Halo 5: Guardians and the first Season of Hunt the Truth.
Source:@halo